IMPACT OF GOOGLE ANALYTICS AND GOOGLE TAG MANAGER IN DIGITAL MARKETING, KPR Institute Engineering and Technology, Autonomous Engineering Institution, Coimbatore, India

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IMPACT OF GOOGLE ANALYTICS AND GOOGLE TAG MANAGER IN DIGITAL MARKETING

IMPACT OF GOOGLE ANALYTICS AND GOOGLE TAG MANAGER IN DIGITAL MARKETING
IMPACT OF GOOGLE ANALYTICS AND GOOGLE TAG MANAGER IN DIGITAL MARKETING
Seminar Dept. Level
DATE
Mar 11, 2023
TIME
11:00 AM to 11:00 AM
DEPARTMENT
CS
IMPACT OF GOOGLE ANALYTICS AND GOOGLE TAG MANAGER IN DIGITAL MARKETING
Description
Agenda of this seminar to create an awareness about the impact of Google Analytics and the Google Taga Manager. The seminar will dicuss about the the process involved in Google Analytics. The process of tracking the data, storing it, and generating reports about your website and the way of tracking these user interactions is the help of tracking code that must be placed on every page of the website byGoogle Analytics. Comparison of Google Analytics with Google Tag Manager and it's impact in digital marketing.



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