Entrepreneurship and Engineering to Business, KPR Institute Engineering and Technology, Autonomous Engineering Institution, Coimbatore, India

Department of Civil Engineering organised an Expert lecture on focusing on Entrepreneurship on topics "Entrepreneurship: Is it really fancy as it sounds" and "Engineering to Business: How to get into the market" by Mr.Akhil Padmakumar, Managing Director and Mr. Shahul Gasnikhan, Chief Marketing Officer, PEMS Digital Technologies Private Limited for the students of Civil Engineering and Information Technology.  Mr. Akhil began with the foundational principles of entrepreneurship, emphasizing innovation, risk-taking and value creation. He highlighted the importance of identifying market gaps and leveraging technology to address them effectively. Drawing from his journey at PEMS Digital, Mr. Akhil shared challenges, strategies, and successes that resonated deeply with the audience. He also detailed the process of scaling a business sustainably. Later, Mr. Shahul addressed the students on the concepts of turning ideas into commerciable products.  The session focused on the transformation of engineering ideas into viable market solutions, strategies for successful business entry and the essential role of marketing in achieving sustainable growth. Students actively engaged themselves during the Q&A session and were benefitted from the program.