Brand guidelines
How to use the KPR Institute of Engineering and Technology logo, colours and brand elements correctly. For students, teachers, partners, vendors and the media.
01 Introduction
A message about this guide
People meet KPRIET through its logo before they meet its people: on a campus gate, a student's T-shirt, a poster, a website or a partner's banner.
This guide is shared openly so that everyone who represents the institute or works with it can use our logo, colours and brand elements in the same way. We keep the rules few and simple. Use the logo as it is given, give it room and choose colours from the palette. When something is not covered, please ask before you print or publish. It takes a short message and saves a reprint.
Students and teachers
Use the logo on notices, presentations, club material and event posters. Keep it whole, give it space and never change its colours.
Partners and vendors
Use the logo on co-branded material, banners and merchandise only with approval. Send artwork for review before production.
Media and event organisers
Use the logo to refer to the institute in news listings and programmes. Download the files from the institute, never copy them from a web page.
What is inside
Learn Beyond
Everything in this guide exists to help every message from KPRIET feel consistent, clear and confident.
- The logo, its colours, clear space and minimum size
- Common mistakes to avoid
- The colour palette and accessible combinations
- The typeface and the Infinite Flower
- Rules for partners, vendors and approvals
- Logo files and guideline PDFs to download
02 The logo
The primary logo
The logo is the single most important element of our identity. It brings together the symbol, the tagline and the institute name in one fixed lockup. Only two logo colours are approved: Navy #1E2843 on light backgrounds and White on dark ones.
The symbolAn abstract bloom of overlapping forms that expresses growth, openness and forward movement.
The tagline"Learn Beyond" sits beneath the symbol as a fixed part of the lockup.
The wordmarkThe full institute name set in three lines in a bold, confident sans serif.
Clear space and minimum size
Give the logo room to breathe. No text, image or graphic may enter the protected area surrounding it. X equals the height of the capital letter K in the wordmark. Maintain at least 1X on all four sides. Where possible, allow 2X or more.
- Full logo, minimum size
- Print 35 mm wide
Digital 140 px wide - Symbol only, minimum size
- Print 14 mm wide
Digital 48 px wide - Master files
- Print: vector PDF or EPS · Web and apps: SVG or PNG at 2x · Office documents: high resolution PNG
The symbol
The symbol may be used on its own where space is limited or where the institute is already clearly identified. It follows the same colour rules as the full logo. Approved uses: app icon, social avatar and favicon.
Do
- Use the symbol for avatars and icons
- Use the Infinite Flower for large graphic treatments (see Graphic elements)
Do not
- Separate the tagline or wordmark and invent new lockups
- Use the symbol as a replacement for the logo on formal documents
- Crop, cut or split the symbol or the logo in any way
Common mistakes
The logo is a fixed artwork. Always use the original files from the institute and never redraw, retype or edit them.
Always
- Use the supplied Navy or White logo
- Keep the clear space of 1X on all sides
- Place it on a plain background with strong contrast
Never
- Change, add to or remove any part of the logo
- Place it on photographs where it is hard to read
- Use it smaller than the minimum size
If in doubt
- Use the logo as given and ask us
- Send your artwork before printing
- We reply with approval or small corrections
03 Colour
The colour palette
One primary colour and five secondary colours. Navy anchors the identity, and every colour is shown with its approved text colour so each combination is accessible by design.
Primary colour · Logo colour
Navy
- HEX
- #1E2843
- RGB
- 30 40 67
- CMYK
- 55 40 0 74
Text: White, 14.6:1 AAA.
Covers, headers, footers, signage and all dark backgrounds.
Secondary colours and their accessible combinations
RGB 123 45 60
CMYK 0 63 51 52
Headlines, banners, posters and section dividers. Never for body text.
RGB 7 105 127
CMYK 94 17 0 50
Headline bands, research and technology content, signage.
RGB 117 168 166
CMYK 30 0 1 34
Calm panels, infographics, wellbeing and sustainability themes.
RGB 137 187 147
CMYK 27 0 21 27
Labels, tags, growth themes and positive states.
RGB 146 118 92
CMYK 0 19 37 43
Heritage, alumni and campus-life content, grounded accents.
Foil finishes
Gold foil and silver foil are accepted print finishes, used on a Navy base only. Ask the Branding Office before using foil.
These are the only colours in the brand, plus Cream Sand for T-shirts and merchandise and the gold and silver foil finishes. Large text means 18 pt regular or 14 pt bold and above. CMYK values are indicative conversions, so confirm colour with a printed proof on the intended stock.
Balance and tints
Navy, white and Mist grey carry most layouts. The five secondary colours are accents: use them in generous but controlled doses.
White and Mist · Navy · Secondary accents (indicative)
Navy tints
Secondary colour tints
Tints may be used for backgrounds, tables, charts and infographics. Text on a tint must always be Navy.
KPR Maroon
Deep Teal
Sage Teal
Mint
Earth Brown
Colour rules
- Lead with Navy, white and Mist
- Use no more than three secondary colours in one layout
- Secondary colours never replace Navy as the dominant colour
- Use solid colours
Avoid
- Gradients between palette colours
Accessible combinations
Every communication must be legible to everyone. Ratios follow WCAG 2.1: 4.5:1 for body text, 3:1 for large text and graphics. Each combination below shows where it should be used.
Rules of thumb
- Use Navy for text on white, Mist, Mint, Sage Teal and Cream Sand
- Use White for text on Navy, KPR Maroon and Deep Teal
- Use Slate grey for secondary body text on white or Mist
- Use gold or silver foil only on a Navy base
Avoid
- White text on Mint or Sage Teal
- Navy text on KPR Maroon
- White text on Cream Sand
- Conveying meaning by colour alone
04 Typography
Our typeface
The DIN family is our brand typeface for all print and digital communication. Its clear, engineered letterforms echo the wordmark in the logo and stay highly legible at every size.
DIN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ # % ( ) ! ? ₹
This page is set in Barlow, the approved web alternative where DIN is not licensed.
Weights
Setting type
- Headlines in Bold, with tight tracking (-2%)
- Sentence case for headlines. Capitals only for small labels, with open tracking (+15%)
- Align text left. Avoid justified text
Approved alternatives
- Web, social and screen, where DIN is not licensed: use Barlow (free, Google Fonts)
- Large poster and social headlines only: Barlow Semi Condensed Bold
- Office documents and email: Arial
- Never use decorative or script fonts
Type hierarchy
A clear hierarchy guides readers through content. Use these five levels consistently across publications and screens.
Cover titles and campaign headlines
Page and section titles
Subsections and card titles
Paragraphs and long reading
Eyebrows, captions and tags
Where curiosity turns to capability
Sample paragraph set in Regular. Keep lines to roughly 60 to 75 characters for comfortable reading, with generous leading and clear paragraph spacing.
Sample subheading
Supporting text continues here in Slate to keep the hierarchy quiet and clear.
Spacing
- Leading: 140 to 160% of the font size for body text
- Space between paragraphs: half a line
- Maximum of three type sizes per layout
- Keep a clear step in size between levels
05 Graphic elements
The Infinite Flower
Our signature graphic element. It is derived from the logo symbol and is always used whole. We never cut the logo in half to create a graphic.
Do
- Use the complete Infinite Flower, scaled proportionally
- Use it large as a backdrop, a divider or a cover feature
- Colour it from the palette on approved backgrounds: White on Navy, Sage Teal on Navy, Navy on Mint
- Use one flower per layout so it stays a feature
Do not
- Crop, cut, split or rotate the flower
- Stretch, outline or add effects such as shadows
- Use it in place of the logo or inside the logo clear space
- Use colours outside the brand palette
Supporting graphics
A small set of devices extends the identity beyond the logo. Use them sparingly, always with generous space.
Sample
Learn Beyond
1 Infinite Flower as a backdrop
Place the complete white Infinite Flower at 10 to 20% opacity on Navy as a subtle background. Keep it whole and keep headline text clear of its crossings.
2 Accent rules
Thin rules in Mint, Sage Teal or Maroon to mark headings, divide sections and highlight data.
3 Colour blocks
Solid blocks organise layouts. Navy leads, with one or two secondary blocks in support.
4 Grid and margins
Build layouts on a clear column grid with consistent outer margins of at least the logo's 1X clear space.
Imagery principles
- Authentic moments of learning, collaboration and campus life
- Natural light, honest framing and real people
- Uncluttered backgrounds that leave space for text and logo
- No heavy filters, distorted proportions or colour overlays outside the palette
06 Using the brand
Who can use what
A quick guide for each group. When you are unsure which column your use falls in, ask first.
| Group | You may | Ask first | Never |
|---|---|---|---|
| Students and clubs | Use the logo on notices, presentations, posters and social posts about KPRIET events | Club or society logos next to ours; merchandise, T-shirts, banners and sponsorship material | Use the logo for a personal business or a cause outside the institute |
| Teachers and staff | Use the logo on slides, handouts, reports, certificates and email signatures | Printed material for external audiences, event backdrops and new templates | Redraw the logo, change its colours or create a new version |
| Partners and vendors | Print and produce artwork that has been approved | Every use of the logo on partner material, co-branded campaigns, press releases and merchandise | Imply endorsement, use old versions or alter the files |
| Media and organisers | Use the logo to refer to the institute in news listings and programmes | Using the logo as part of an event or campaign identity | Place the logo on content that is unrelated to the institute |
Remember
The logo identifies the institute. Using it on something means the institute stands behind that material, so we ask to see anything that goes to the public. Use of the logo does not transfer any rights in it, and the logo remains the property of KPR Institute of Engineering and Technology.
Placement and wording
- Keep both logos at a similar visual height
- Leave the clear space of 1X between them
- Place the KPRIET logo first, or at the left, when we are the host
- Use plain relationship lines: organised by, in association with, supported by
- Do not combine the logos into a new mark
- Do not use the logo in a company or product name
Approval and files for vendors and printers
- Send artwork for review before printing
- Allow time for corrections before deadlines
- Approved artwork may be reused for the same event only
- Use the original logo files and never trace or recreate the logo
- Match Navy #1E2843 to a printed proof before the full run
- Keep the minimum logo sizes given in the clear space section
- Use Arial or Barlow where DIN is not available
Downloads and approvals
Three steps to using the brand correctly.
Get the files
Download the master logo files in Navy and White from the institute. Use the Navy logo on light backgrounds and the White logo on dark ones.
Follow the guide
Check clear space, minimum size, colours and the common mistakes before you design.
Send it for review
Email your artwork before it is printed or published. We reply with approval or small corrections.
Branding Office
KPR Institute of Engineering and Technology Avinashi Road, Arasur, Coimbatore 641407head.branding@kpriet.ac.in
www.kpriet.ac.in
Before you publish
- Is the logo an original file, not redrawn or retyped?
- Is the logo Navy or White on a plain background with strong contrast?
- Is the clear space respected and the minimum size met?
- Are text and background colours accessible?
- Has the artwork been sent for review?
07 Downloads
Guideline PDF downloads
Choose the version that suits you. All files are free to download and share.
Full brand guidelines
Complete public edition: logo, colour, typography, graphics and approvals.
Download PDF